|Myanmar’s hidden gem|
Myanmar Tourism Marketing (MTM) will present Kayah State as the latest tourist desitnation of the country on 9 March 2015 as a joint effort with the International Trade Centre (ITC) and the United Nations World Tourism Organization (UNWTO).
The presentation which will include new cultural tourism tours and experiences will take place on during the Internationale Tourismus Börse (ITB) 2016, taking place in Berlin. The media and other participants are invited to join any of these events and meet with representatives from ITC and Kayah State.
Recent political changes in the country have led to a surge interest from visitors who want to discover Myanmar’s many hidden gems.
MTM believes that Kayah State, situated in the country’s east, is one of South-East Asia´s last frontiers for inspiring, authentic travel. With pristine nature, ethnic diversity and a location close to Inle Lake and the Thai border, Kayah holds great potential for cultural tourism in the small local villages and offers a privileged insight into traditional ways of life.
As part of the ‘Myanmar Inclusive Tourism Focusing on Kayah State’ project, launched in 2014 and funded by the Netherlands Trust Fund, ITC has worked with the Government of Myanmar to develop suitable cultural and ecotourism products, preparing local communities for the arrival of international visitors.
More than 5 million people visited Myanmar in 2015.